The dating industry is a large and profitable market, with a value of around US$2.5 billion per year and growing. That is why we compiled this list of the top 10 Dating Affiliate Programs.
It is considered one of the “big three” categories in affiliate marketing, along with health and wealth.
There are many dating affiliate programs available for affiliates to choose from. This industry is particularly appealing to affiliates because approximately 50% of young people are single but desire a romantic partner.
Despite the competition in this niche, there are strategies that affiliates can use to successfully tap into this lucrative market through content publishing and the use of dating affiliate programs.
Here are the top 10 Dating Affiliate Programs:
- Military Cupid
- eHarmony
- Christian Mingle
- OurTime
- Sugarbook
- AdultFriendFinder
- Jdate
- Christian Cafe
- MillionaireMatch
- Seeking
Military Cupid
There is a significant demand for a dating site catering to the 1.3 million active members of the United States military.
This demand is further highlighted by the 14% divorce rate among military personnel.
Military Cupid, part of the Cupid Network of online dating websites, is skilled at converting visitors into affiliates and generating commissions for its affiliates.
Commission Rate – 75% for Initial Sale
Cookie Duration – 30 Days
eHarmony
eHarmony is a well-known brand in the world of online dating, having been in operation since 1997.
In addition to its longevity, the site boasts a highly effective algorithm for matching users based on a 29-step personality test.
eHarmony claims to have facilitated approximately 2 million successful relationships, or approximately one new couple every 14 minutes.
Commission Rate – 30% Per Sale
Cookie Duration – 45 Days
Christian Mingle
There are 2.18 billion Christians in the world, with about 10 million people converting to Christianity from other religions every year.
Christian Mingle is a dating site that caters specifically to Christian singles, many of whom are looking for a lifelong partner.
Because of this, Christian singles are willing to spend money on dating sites that will help them find the right person.
Commission Rate – $2.00 Per Lead
Cookie Duration – 30 Days
OurTime
Yes, it’s true that OurTime is a dating site specifically designed for people over 50, and it can be a good option for those looking to find a partner in that age range.
It can be challenging for people in this age group to find compatible partners on mainstream dating sites, so OurTime provides a dedicated platform for them to connect with others who are also looking for relationships.
If you are considering promoting OurTime, it would be a good idea to target your marketing efforts towards the over-50 demographic to maximize your chances of success.
Commission Rate – 50%
Cookie Duration – 120 Days
Sugarbook
In our review of dating affiliate programs, we have come across a unique option – Sugarbook.
This dating service connects women seeking sugar daddies with older men interested in younger women for both romance and financial support.
In addition to a traditional dating platform, Sugarbook also serves as a social network for its users without requiring a personality test.
This allows users to communicate and connect with potential sugar daddies in real-time. It is important to note that this service caters to a specific audience, specifically men with financial resources and women seeking men who are willing to spend money on them. Therefore, it is important to only send targeted traffic to their website.
Commission Rate – $24.00 Per Sale
Cookie Duration – 30 Days
AdultFriendFinder
Unlike the other dating sites featured in this review, Adult Friend Finder has a more focused target audience who prioritize physical and intimate connections over extended messaging.
Additionally, their affiliate program is managed internally. Therefore, it is important to consider the interests of your audience when considering promoting this service, as it may not be suitable for all audiences.
However, for those with visitors interested in both dating and adult content, Adult Friend Finder may be a worthwhile affiliate opportunity to consider.
Commission Rate – 75% on Initial Orders and up to 55% on Renewal Orders
Cookie Duration – Lifetime
Jdate
Jdate is a dating site for Jewish singles seeking romantic connections.
It utilizes the internet and modern technology to facilitate traditional matchmaking within the Jewish community.
While the site itself may not be particularly unique, it has a strong track record of successful matches and numerous success stories to share.
As an affiliate, highlighting these successes in your marketing efforts could be effective in attracting potential users to the site.
Commission Rate – $2.00 Per Sale
Cookie Duration – 30 Days
Christian Cafe
In the competitive world of online dating, targeting a specific sub-niche, such as Christian singles seeking spiritually-centered relationships, can help you stand out.
Christian Café is a popular dating site for this audience, with millions of members and numerous success stories.
As an affiliate, promoting this site to Christian singles can potentially lead to a large number of referrals.
Commission Rate – 40% Per Sale
Cookie Duration – 120 Days
MillionaireMatch
MillionaireMatch is a dating site specifically for successful individuals looking for meaningful, long-term relationships.
With over five million users, this exclusive platform includes CEOs, entrepreneurs, professional athletes, supermodels, lawyers, investors, celebrities, and influencers. These users are seeking partners who will challenge them intellectually and share their drive and passion.
If you have achieved a certain level of success and are looking for someone who values you for who you are, MillionaireMatch may be the right site for you.
Commission Rate – $2.00 Per Lead & Up to $200.00 Per Sale
Cookie Duration – 45 Days
Seeking
Seeking is a luxurious dating site catering to successful and attractive singles.
It aims to elevate the dating experience by helping members find relationships that align with their passions and goals.
With a diverse community of individuals with various interests, Seeking provides a safe space to explore and define love on your own terms.
Commission Rate – 75%
Cookie Duration – 30 Days
In Conclusion
The online dating industry is a highly competitive and constantly evolving market.
As an affiliate, choosing the right dating site to promote can make a significant impact on your success.
The top 10 dating affiliate programs highlighted in this post provide a wide range of options to suit different audiences and niches.
Whether you are targeting a specific religion, lifestyle, or interest, there is a dating site to meet your needs.
Carefully consider your target audience and the unique features and successes of each program to determine the best fit for your marketing efforts.
