Compared to what I have now – can I call myself a superstar provided I am giving an interview right now?:) I don’t think so, but I still sing just for fun.
In just no time we managed to cut through the rest of the noise in SaaS, we grew to a team of 120+ professionals from different spheres of partner and performance marketing, and we keep on implementing our knowledge into creation of the most advanced technological solutions to create and expand partnerships, making it the ultimate ROI channel.
By 2020, we have launched offices in 6 countries (Lithuania, India, China, Belarus, Cyprus, Israel), gained trust among 1000+ clients and partners, and have been recognized with 24 industry awards (including Industry Choice of Technology, Great User Experience and Leading Software in several categories). I was lucky to see and be a part of that growth and evolution.
After I watched practically everything on Netflix and Youtube, the only thing I could keep myself busy with was working. After about a month spent in such a regime, it seemed I was about to burn out. To fix it, I literally forced myself to go out during my lunch time and in the evenings. Luckily, several months later I got used to the new normal reality, found several hobbies and even discovered remote work more productive.
- attracting direct advertisers with exclusive offers,
- partnering with reliable partners and publishers,
- choosing the partner marketing platform to manage all these partnerships in the most efficient way.
All the three points are closely related to each other. If you have exclusive offers, you’re more likely to find perfectly aligned partners, and vice versa. The technology plays the vital role here, as it does (or doesn’t) help marketers to expand and manage these partnerships, and provide their partners with the intuitive interface, flexibility and automation tools.
Speaking of the place I would love to visit but which still scares me, it’s Antarctica. I adore penguins, but the temperature of −80 °C doesn’t seem like one I can handle:)
Jokes aside, the modern digital marketers can leverage a wide range of automation tools to make their life easier and get rid of routine stuff. BI and analytics tools are priorities as well. They won’t give you a most wanted 25th hour, but would definitely help you make decisions faster and focus on the marketing strategy instead.
HubSpot is unbeatable when it comes to marketing automation, web analytics and managing sales funnels.
Moreover, I suppose that the partner marketing industry really lacks companies with a powerful PR strategy. The majority do not even bother investing in their lucrative image. And those who do – well, we all know the names of these companies:)
How can someone reading this interview connect with you? (social media links please)
I am always open to new partnerships and connections, and everyone can always reach me out via all possible social media: Facebook, LinkedIN, Instagram.