As we move into the new year, it’s important to consider affiliate marketing trends for 2023 that will shape the industry in the coming year.
In 2022, advertisers faced the challenge of adjusting their marketing strategies to meet the changing shopping habits of consumers.
As a result, many have shifted their focus from brand awareness to performance-based strategies in an effort to drive sales and improve return on ad spend (ROAS).
In response to this shift, demand for affiliate marketing has increased as brands look for cost-effective ways to drive business growth.
Another trend that has emerged in recent years is the shift away from using macro-influencers in influencer marketing.
Instead, micro-influencers and content creators are becoming more popular due to their ability to build authentic relationships with consumers and offer high levels of brand transparency and trust.
In addition, more brands are creating employee branding opportunities to turn their employees into brand ambassadors.
This can help create word-of-mouth awareness, encourage brand loyalty, and improve the brand’s image among employees.
To succeed in affiliate marketing in 2023, it will be important to promote the best offers and maximize their potential.
Social Media Presence
One trend to watch is the use of social media as a traffic source. With over 4.62 billion people using social media worldwide, it’s crucial to include affiliate marketing in social media campaigns.
Instagram is currently the leading platform with over 1.44 billion active users per month, but TikTok is expected to surpass Facebook and Instagram by 2024.
Brands are turning to content creators on TikTok and Instagram as part of their social media strategy due to the popularity of short, simple videos with relevant content.
Video content has been shown to improve sales conversion rates and customer satisfaction.
Live Stream Shopping
Another trend to keep an eye on is the growth of live-stream shopping, which allows consumers to shop for products in real-time through an interactive and personal experience.
It’s predicted that live stream shopping will make up 10-20% of eCommerce by 2026. This trend is particularly popular in the fashion, health, beauty, fitness, and home decor verticals.
Live stream shopping offers a number of benefits, including improved brand awareness, increased sales and conversion rates, and a stronger connection between the brand and consumer.
The streaming of movies and sports events is also on the rise.
The global live-streaming market is expected to reach over $247 billion by 2027, and more and more people are opting to watch movies and sports events online rather than in person.
This trend presents opportunities for affiliates in the entertainment industry.
The Mobile Trend
Another trend to watch is the rise of mobile gaming, which has exploded in popularity in recent years.
In 2020, the global mobile gaming market was valued at over $77 billion, and this number is expected to increase in the coming years.
Affiliates in the gaming industry will want to pay attention to this trend.
As we look toward the future of affiliate marketing, there are a number of key trends that will shape the industry in 2023.
Advertisers are increasingly turning to performance-based strategies in an effort to drive sales and improve return on ad spend.
In addition, micro-influencers and content creators are becoming more popular in digital marketing as brands seek to build authentic relationships with consumers.
Live stream shopping is also on the rise, offering a number of benefits including improved brand awareness and increased sales and conversion rates.
The streaming of movies and sports events is also increasing in popularity, while mobile gaming continues to grow at a rapid pace.
To succeed in affiliate marketing in 2023, it will be important to stay informed about these trends and adjust your marketing strategy accordingly in order to stay ahead of the competition.