Tracking is one of the most essential factors to become a successful advertiser. Moreover, you can’t afford to use an inefficient tracking system for tracking, recording, and managing the performance for any advertising or media buying campaign. There are enough online Saas tools available in the market to help you not only track the number of visits and form submissions, but also more useful data such as conversion details.
Enterprise-level tools to Run a Network
TUNE (formerly Hasoffers) – Starts $279 per month
Tune (formerly Hasoffers) is one of the best enterprise-level saas-based affiliate tracking software that lets you start your own affiliate network. It has all the features you will ever need to run a media buying company. Talking about the cost, the professional plan starts from 279 USD per month. You can run 100 affiliate offers on your network and serve up to 300k clicks. However, the overage cost is not much and you can keep operating within the professional plan by paying the overage charges.
- Custom app domain
- Real-time reporting, Sub ID, postback, Global postback, custom tracking domain
- Payment integrations, invoicing and user management
- Advanced fraud detection and alerts
Affise – Starts at $299 per month
Affise is yet another affiliate tracking software that is not only scalable and efficient but also affordable enough for someone to start a network with the minimum cost. To be able to track all your performance marketing campaigns and programmatic advertising campaigns, Affise tracking is very affordable, prompt, and efficient. The best part about Affise is that you are charged for conversion and not clicks which means that they will not burn your money if you aren’t getting any business.
We have a detailed review of Affise on our blog where you can have a deep look into the features available. Furthermore, you get a free trial to evaluate the features and test it before you actually pay for it.
RedTrack – Starts $41 per month
Redtrack is one of the best campaign tracking platforms which is mainly used for affiliate marketing in general. This recently launched product has gained traction in a concise span of time. When it comes to talking about how does the tool work, it mainly uses machine learning technologies to enable automation as well as optimizing campaigns. The fact that Redtrack has a special feature that it needs not cookies to track your performance marketing campaigns always stays in the back of my mind. This makes it stand out from any other saas based tracking platform because using cookies is such a big mess (due to various data privacy laws such as GDPR and CCPA).
- One can craft various streams when it comes to handling A/B testing, traffic distribution and more
- The availability of diverse analytical data points help to tracks the campaign, device, source, OS, browser, IP address, connection type, etc
ClickMagick – Starts $27 per month
If you are looking for tracking the sales funnels with affiliate ad campaigns, PPC, and others, then without going for a second thought, you can go ahead with ClickMagick. Once you start to handle this tool, you will come to know that it mainly offers most of the things that you are looking for. Even you can expect fraud detection and prevention systems in place for a better outcome.
- Comes up with 24/7 click-fraud protection
- It helps you to perform mobile optimization
- Offer great split testing
Post Affiliate Pro – Starts $97 per month
People who are looking for the PPC ads tracking for a long time, and then they can go ahead with Post affiliate pro. Yes, with the support of Post affiliate pro, it mainly offers options like ultimate tracking in your budget at any time. It is also one of the main reasons where most of them are looking for this tool to make use of it.
- For better safeguard, it provides fraud protection to your site
- Helps you tracking the sales based on the various currencies
Voluum – Starts $69 per month
For information, Voluum is mainly said to be the top-notch software in order to track it. Along with that, you can get an opportunity to optimize all the advertising campaigns and affiliates from a single dashboard. Also, one should keep it in mind that the tool is mainly considered as one of the widely used tools when it comes to handling online tracking.
- It offers SSL access when it comes to better security
- For good tracking, it provides up to 30 data points
Affordable solutions for affiliates (Link Tracking)
Bitly – Starts $29 per month
The thing you need to keep it in mind is Bit.ly is mainly said to be the best and free online service that allows the users to shorten the links to any website and share it with someone. Yes, they are stored as an online bookmark in general.
Another good feature of the Bitly platform is that; if you’re a registered user and you created a short link from your bitly dashboard, you will be able to track the number of clicks on the link, audience location, and source as well.
- You can add the reminder notes to each of the respective links which are stored in Bit.ly
- The users can get a chance to store a vast number of bookmarks for further usage.
TrackingDesk – Starts $50 per month
One should keep it in mind that TrackingDesk is considered affiliate marketing when it comes to media buyers with the support of several ad networks for better tracking as well as ad campaign optimization. With the support of this tool, it will be easy for you to check out the devices, traffic networks, and more.
- When it comes to TrackingDesk, then it will offer easy analytics data which requires without any search
- From beginner level to media agencies, it is suitable for all due to its affordable price
Google Analytics – FREE
Everybody knows how popular Google Analytics is among webmasters. When it comes to talking about the features of Google Analytics, it mainly offers end to end analysis and website traffic insights in detail. Being Google’s product, you can expect the best performance and reliability of data insights collected by the tool. No matter how huge your web traffic is, Google Analytics tracks it all. The key disadvantage is that you need to set up the goals, actions, labels, and everything manually to enable the advance tracking of your advertising campaign. Unlike other affiliate tracking system, you don’t have the option of using a global postback code. You need to put separate conversion code on the conversion pages. At the same time, you can also expect the allotment over digital marketing as well as the engagement pattern of the audience. Yes, these things are mainly monitored in a better way and managed properly than your expectations.
- It is a well-developed application by Google
- The capability of widespread data analysis
- Offer website referrals monitoring
At the end of the day, people who all are looking for the best ad tracking software of 2020, then you can have a look at the above-discussed tools for better outcomes.