Below are the 10 Best Kids Toys Affiliate Programs out there and I want to share them with you.
What kid doesn’t love toys? They all do. Even now in the age of technology, toys are still popular with kids. So why not earn money selling them?
If you don’t think I’m serious then here is a fact. The global toy market for 2022 is $107.4 billion.
That’s serious money and business to pass up.
Whether you’ve got a parenting blog, a baby niche blog, or have a target market of “older kids” (AKA adults) who love toys, there are a whole lot of opportunities for affiliate marketers in the toy market.
If you have a parenting blog, a baby niche blog, a blog about kids, or just a target market of parents with kids then this can be a great opportunity for you to earn as an affiliate marketer.
Here are my top ten picks for Kids Toys Affiliate Programs
- Lego
- Melissa & Doug
- Stuffed Ark
- Seedling
- InnovaToys
- Fun and Function
- EZPlay
- ToyDay
- Knick Knack Toy Shack
- HABA
Lego
Lego has been a mainstay in kids’ toys for years. I used to love building and putting these tiny little blocks together. It was hours of fun then and I am sure it is now for kids.
It so happens, that this amazing brand has an affiliate program where you can sell what you love and earn from it.
If you have your own website or blog and a good size audience you can work with Lego to earn a substantial income.
Today Lego even has video games and movies that make for a great cross-sell opportunity.
Commission Rate: 3-5%
Cookie Duration: 7 Days for USA – 30 Days for the UK
Melissa & Doug
Melissa and Doug was founded by Melissa and Doug who used to deliver their toy orders with a family station wagon up and down the east coast.
Today the website has more than 2,000 products across 16 categories.
There is something for everyone on the site whether it’s wooden toys or a craft for every imagination.
The affiliate program is run through Rakuten Advertising. It is easy to sign up and get started.
Commission Rate: 4%
Cookie Duration: 14 Days
Stuffed Ark
Stuffed Ark offers five web stores. StuffedArk.com features over 800 premium quality lifelike stuffed animals from more than 30 manufacturers.
StuffedLegends.com offers top-quality plush dinos, dragons, and legendary characters.
NoChinaPlush.com is an exclusive collection of stuffed animals NOT made in China.
CritterSocks.com offers animal theme socks. Nose-N-Toes.com offers llama-inspired gifts.
Our affiliates can sell products from any or all of these stores.
There is no shortage of plush products with this affiliate program. I love choice, don’t you?
Commission Rate: 10%
Cookie Duration: 60 Days
Seedling
Seedling is a leader in fun toys, that’s at least what they say. They have activity kits where children can design and build their own personalized toys and costumes. They call it crafty fun for kids.
The products use tactile materials and advanced technologies which include virtual reality.
Commission Rate: 10%
Cookie Duration: 30 Days
InnovaToys
InnovaToys offers distinctive toys, gadgets, and gifts, featuring Metal Earth 3D model kits—easy to assemble without soldering or glue.
Kits include Harry Potter, Star Wars, My Little Pony, Avengers, and more.
Average order is $108.
They manage their affiliate program through ShareASale, providing banner ads, text links, tracking tools, and web development support for affiliates.
Commission Rate: 8%
Cookie Duration: 30 Days
Fun and Function
Fun and Function was created to sell affordable sensory tools and therapeutic toys.
They only sell therapist-designed high-quality products for kids to achieve their best and of course, all are kid friendly.
Commission Rate: 10%
Cookie Duration: 90 Day
EZPlay
EZPlay builds indoor playgrounds for kids that are easy to assemble and are made to last.
They are ideal for kids’ rooms, living rooms, schools, daycare centers, or anywhere your children want to play.
Along with jungle gyms, they also make mats to add an additional level of safety to playtime.
Commission Rate: $25 per sale
Cookie Duration: 30 Days
ToyDay
ToyDay is a UK-based online toy store and they specialize in traditional and classic toys.
They also sell educational toys, wooden toys, and bathtime fun for the little ones.
Commission Rate: 10%
Cookie Duration: 30 Days
Knick Knack Toy Shack
Knick Knack Toy Shack sells high-quality collectible toys with new toys added all the time.
Toys make you feel like a kid again because Toys make you Smile.
They say they are a store full of fun and they sell all kinds of toys. So whatever you are into you can definitely find it in the Shack.
Commission Rate: 10%
Cookie Duration: 30 Days
HABA
HABA offers a phenomenal collection of kids’ toys online that encourage early development, promote learning, and stimulate imagination.
This German toy company has been creating educational and fun children’s toys and games for over 80 years that strengthen crucial developmental skills, benefit educational growth, inspire playful activity, and spark creativity.
From Baby to Big-Kid, they have toys and games for all ages!
Commission Rate: 7%
Cookie Duration: 30 Days
Wrapping It Up
As you can see there is no shortage for selling toys in this world. Toys will always be a popular niche, especially online.
As more brick-and-mortar stores go out of business they will go online because there are way more people to purchase from them and promote their toys. It’s a win either way.
For the affiliate, if this is your audience, get to it. There is a lot of money to be made in this niche.
